Werner Altewischer

Werner is a senior Software developer, architect and entrepreneur with over 13 years experience in the industry and a thorough background in science and technology. He holds a Masters degree in Applied Physics at the University of Technology of Delft and has worked for several IT companies, ranging from multi-nationals to startups.
Since 2002 he has built experience in server side programming, mainly in Java and holds several Sun certifications in that area. In 2007 he spent a year in Silicon Valley as co-founder of the video technology startup Layerstream. In 2008 he started working as a freelance specialist for his own company, Werner IT Consultancy and moved the focus to iPhone/iPad applications. Since then he has built over 10 applications including EveryTrail, several for KLM Royal Dutch Airlines and the award winning Greetz.
Werner participated in the sports speed skating and cycling at a Dutch national top level.

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Bob van Buul

Coming from a family full of musicians, Bob van Buul can combine his experience as a marketeer and musician at BehindMedia. Starting at the age of 15, Bob has worked as a pianist in several restaurants and bars. Whilst studying commerce in Leiden, he combined his job as a pianist with a job as account manager and marketeer at a small company in Leiden.

Now, after finishing his study, he has joined BehindMedia and is responsible for the online marketing, social media, business strategy and development and the finance department and is always on the lookout for new talents.

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Bob Borstlap

Bob studied fine arts at the Utrecht School of the Arts and photography at the Fotoacademie Amsterdam. At the age of 18 he began his own company and has ever since been working as a freelance photographer and as a location scout for film, photography and television.
In his 15 years of experience in the media industry he worked with several advertising agencies and production companies. He's also the creative director of fashion label Ines Gloves, one of the biggest online shops for fashion leather gloves where he's responsible for all the visuals and SEO. Besides his passion for elegance he has a fascination for the opportunities that the world wide web can bring us. Full of creative ideas and enthousiasme he strives for BehindMedia to become a big succes.

Follow @Borstlap on Twitter
Photography blog
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Dream
Bob and Werner have a few things in common: taste of music, the way they think about the world, philosophy, startup life and a dream.
We want to build the online media company of the future. A platform that people can use to send their messages to the world and not the other way around. It's not about what you have been told, it's about who you are and what you can do. It's about valuable content.



Board of advisors

Joost Schreve

Joost Schreve has a strong background in general management, technology and online services. Prior to founding GlobalMotion he was CEO at Layerstream, product manager at Yahoo! in the homepage team, and a project manager at Fredhopper, the leading European provider of enterprise search. Early in his career he worked in business development at ClickAction, a technology marketing company based in Palo Alto and as a researcher at Renault in Paris. Joost holds two patents; and he holds a Masters degree in Engineering from Delft University of Technology and an MBA from Stanford University.

Follow @joosts on Twitter
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Vision and mission
Looking at the world around us and the development of the media industry we see a huge rise of people wanting to demonstrate and share their talents, possessions and interests.
Take a look at the successes of reality game shows with its many variants like Idols, Big brother, The bachelor, America's next top model, Master chef, etc...
A large factor of this success is the audience because they can judge people and their stuff interactively (SMS, etc).

We are building a location-based popularity platform encompassing these successes but with the additional benefits of using mobile web and services:
- larger audience
- location based
- long tail content
- higher interactivity
- higher accessibility

We want people to get recognition and appreciation, from wherever they are and whatever their passion may be.
In addition we want to give the audience the opportunity to interact and thereby taking part in their acknowledgement.


Online stage
BehindTheFrontDoor functions as an online stage where people can show their looks, talent and stuff by uploading photos and videos. 

Rating algorithm
Having developed our own rating algorithm, both users and the "shows" they create are ranked by popularity.
These ratings will be recorded so the development over time can be measured. Users can build a personal audience by sharing their publications through their social networks and by expanding their presence on our platform.
The audience may do so as well, thereby playing a part of its own.

Recognition and appreciation
Because everything is location based rankings can be filtered by location.
In addition, a range of categories will exist to choose from such as Music, Dancers, Sports, Vehicles, Inventions, talks, etc.
Businesses and consumers can use the BehindTheFrontDoor platform to measure who and where to find people and things of their interest.

Enter the stage from your mobile phone:
BehindTheFrontDoor